Many of us have been notified of at least one canceled or postponed spring wedding, and brides and grooms getting married this fall are starting to feel anxious, too. Destination weddings feel like a particular risk; post-pandemic it’s fair to assume we won’t be traveling nearly as much as we used to. Of course, these are small problems in light of the Rules when I first wake up Shirt What’s more,I will buy this rising death tolls and the sacrifices our healthcare workers are making, but like the retail industry, the wedding business employs millions of people, with a global market value of nearly $300 billion. Planners, florists, caterers, venue owners, musicians, makeup artists, and the myriad other professions involved in weddings are no doubt suffering losses right now.
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Bridal designers certainly are, too. Unlike traditional retail, shopping for a wedding dress is still an in-person, collaborative experience: It often takes multiple appointments just to find “the Rules when I first wake up Shirt What’s more,I will buy this dress,” followed by several fittings in a designer’s studio over the course of several months. In our time of social distancing, that just isn’t possible, and since showrooms and boutiques are temporarily closed, designers have no new orders coming in. The one upside (for their bottom line, at least) is that with gowns produced so far in advance—all the better to make final adjustments before the big day—brides who canceled their spring weddings likely already paid for and received their dresses. (Whether or not they’ll still be able to wear them to their TBD ceremonies is another story; it’s hard to imagine a bride who planned to get married in Puglia, Italy, will want to wear the same dress for a winter wedding in New York.)